ViewIQ Title

Overview

My Role
Product Designer
My Responsibilites
I effectively collaborated with the product management and engineering teams to ideate, create and iterate on user stories and designs for upcoming features. This position allowed me to partner with external users to review design decisions and drive meaningful experiences. Some responsibilities include...
  • Developed a style guide to originate uniform interaction.
  • Drove growth of active users across numerous products through product re-style.
  • Pioneered new design systems and processes.
Project years
2019-2022
Product overview
ViewIQ is desktop Ad Tech platform that allows users to view insights into YouTube data, plan campaigns and optimize reports. By leveraging advanced computer vision algorithms and machine learning techniques, ViewIQ enables users to extract meaningful information, detect patterns, and make data-driven decisions. With its user-friendly interface and powerful analytical capabilities.
Tools
Figma, FigJam, Jira, Confluence, Postman

Case Studies

Product Designer

Reporting+

A dashboard redesign for the Reporting tool in ViewIQ.  I was responsible for the whole design and process from start to finish. I worked with Project Management to define business needs and scope. I also collaborated with engineering to define what was feasible within the current tech. Additionally, I collaborated with internal and external users to gather user feedback to help drive design decisions.

This feature led to an increased number of organization users and the GTM value.
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Product Designer

Chrome Extension

I led the development of a Google Chrome extension facilitating data integration between ViewIQ and Google Ads / DV360.

As the product designer, I managed the project from conception to launch, collaborating closely with project managers and engineering to ensure user flow and implementation aligned with business objectives.

The feature's success led to increased new user adoption and became a valuable selling point for our sales teams.
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Chrome Extension TitleChrome Extension Project BriefChrome Extension User ResearchChrome Extension Key TakeawaysChrome Extension Key Takeaways
Chrome Extension Design ExplorationsEngineering ScopingChrome Extension User FeedbackChrome Extension Design Iterations Next Steps
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