WING

(Mobile App, Photography)

Product Overview: WING is a mobile app designed to help photographers, videographers, and creatives scout and discover locations for their next project. It simplifies the process of finding and evaluating potential locations in any city.

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My Role: UX Designer: User Research & Prototyping

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My Responsibilities: In collaboration with two other UX designers on the WING project, I focused on conducting thorough user research and extensive user testing. My key contributions included:

  • User Research: Gathered quantitative data through surveys and qualitative insights via user interviews to understand user needs and preferences.
  • Competitor Analysis: Analyzed competitors to inform and prioritize features, ensuring the app effectively addressed user pain points.
  • Prototyping: Developed rapid prototypes of varying fidelity, enabling iterative improvements based on user testing feedback.

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Project Year: 2020

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Tools: Miro, Adobe XD

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WING